What is Graphic Design?

Graphic Design is the art and science of communicating ideas and messages by seamlessly integrating various elements including images, illustrations and text to create visual communication with the intended impact. Graphic Design is widely used in the advertising and publishing industries. The advertising industry relies on Graphic Design to create logos, advertisements, posters, POP, environmental graphics, packaging, and a range of marketing collateral. Graphic Design also finds multiple applications in the publishing industry as an indispensable tool for designing newspapers, periodicals/journals/magazines, text books, comics, novels and other publications.

Career in Graphic Design?

Graphic Design is a popular career choice for candidates with a creative bent of mind and a passion for advertising. Graphic Design offers excellent scope for professional growth with rewarding salaries for talented designers. Depending on the recruiter and the job role, salaries typically range from INR 10,000 - 15,000 for freshers with scope for earning well over INR 1,00,000 as one accumulates experience. Job opportunities are aplenty, especially in advertising agencies, publishing companies and media and entertainment companies and large companies with corporate communications departments.

What is Web Design?

Web design is the process of ideating, planning and creating websites to meet a specific need or to appeal to a specific audience. The process typically involves multiple designers working on various elements of a website including its structure, layout, interface, navigation and interactivity. While web design usually refers to just the interface (front-end), sometimes it also involves the technical side (back-end/software). In a world which is increasingly going online, web design as a service is in high demand and is growing rapidly as websites have become indispensable platforms for company’s marketing initiatives, affording instant access to local, regional and global audience.

Career in Web Design?

Web Design is one of the most attractive career options for candidates passionate about design. With heightened and sustainable demand for web designers, a career in web design offers excellent growth prospects and a secure future. Depending on the recruiter and the job role, salaries typically range from INR 15,000 - 20,000 for freshers with scope for earning well over INR 1,00,000 as one accumulates experience. Job opportunities are aplenty, especially in web design studios, advertising agencies, media and entertainment companies, e-commerce enterprises and corporate institutions.

What is Visual Effects??

Visual Effects (VFX) is a film making process by which imagery is created or manipulated outside the context of a live-action shot. VFX, spanning all the three phases (pre-production, production & post-production) involves the seamless integration of live-action footage (special effects) with generated imagery (digital effects) using computer-generated imagery (CGI) and animation and compositing software to create environments which look realistic, but would be unviable or impossible to capture on film. As a powerful technology which is helping film makers to explore new stories and add impact to the visual narrative, VFX is accelerating the growth of the global media and entertainment industry.

Careers in Visual Effects

Visual Effects (VFX) is a film making process by which imagery is created or manipulated outside the context of a live-action shot. VFX, spanning all the three phases (pre-production, production & post-production) involves the seamless integration of live-action footage (special effects) with generated imagery (digital effects) using computer-generated imagery (CGI) and animation and compositing software to create environments which look realistic, but would be unviable or impossible to capture on film. As a powerful technology which is helping film makers to explore new stories and add impact to the visual narrative, VFX is accelerating the growth of the global media and entertainment industry.

What is Animation?

A captivating art based on the persistence of vision, animation comes alive when a series of static drawings, minimally differing from each other, move in rapid succession, typically at 24 frames per second to create an illusion of movement. There are different types of animation including Traditional Animation (2D, Cel, Hand Drawn), 2D Animation (Vector-based), 3D Animation (CGI, Computer Animation), Motion Graphics (Typography, Animated Logos) and Stop Motion (Claymation, Cut-Outs). Animation is one of the fastest growing verticals of the global film/media and entertainment industries.

Careers in Animation

Animation is the ideal career option for budding talent with a creative mind and artistic skills as it is a rewarding industry with ample scope for career progression. A prospective animation artist may consider any of these specialized roles: 2D Animator, 3D Animator, Key Frame Animator, Image Editor, Modeler, Character Animator, Texture Artist, Layout Artist, Lighting Artist, Story Board Artist, Background Artist, Clean-Up Artist, Rigging Artist, Rendering Artist and Digital Ink and Paint Artist. Starting salaries for freshers hover in the range of INR 15,000 - 25,000 and with no limit for exceptional talent as one accumulates experience and builds a strong portfolio.